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After 10 years, we are at the dawn of a new era for WebRTC. This one is going to focus on differentiation and will bring with it new dominant players into the field.
There’s a change in the air. I think it started towards the end of 2019, but now it is quite obvious to see. WebRTC is changing – not the specification but rather who is using it and how it is used.Table of contents
There’s a slide I showed last week in the workshop of the future of video and real-time communications. It resonated with me with the latest news of Justin Uberti leaving Google. So much so, that I decided to record it separately and share it here as well:
We’ve moved from exploration to growth and now into differentiation when it comes to WebRTC.
What got us there exactly?WebRTC 1.0
We’ve got that WebRTC 1.0 milestone behind us now.
I haven’t written any special article about WebRTC 1.0, because the main question you need to ask yourself is what changed?
And the real answer is nothing.
The work towards WebRTC 1.0 was important and this is an important milestone. But browser vendors already implemented WebRTC. And vendors already used WebRTC in browsers and native applications as if this was a done deal already.
If you were using WebRTC before, then nothing has changed for you since the announcement of WebRTC 1.0.
And if you haven’t used WebRTC yet, then why start now? What was holding you back so long? The fact that you weren’t sure if it is here to stay???
Having WebRTC 1.0 out is an important milestone. More a symbol and a signpost than anything else.The pandemic The pandemic had a positive effect on WebRTC adoption
The pandemic got us all quarantined and changed everything.
There’s no new normal to talk about yet, but if you’re believing things are “going back to normal” then you’re wrong.
To put simply:
These changes are bringing with them a lot of new demand, new use cases and new requirements.
What we focused on with WebRTC up until 2020 was suitable for the “old” pre-pandemic world. What we need to focus on now is on the “new” post-pandemic world, one which has slightly different requirements.Zoom Is Zoom the exception to prove the rule?
Even before the pandemic, Zoom’s IPO has been phenomenal.
After the pandemic, Zoom has become a household name.
Pick any communication service you wish from any vendor in the globe. Randomly pick 100 people from the world’s population. How many of them will know that vendor or service, and how many of them will know Zoom?
Zoom doesn’t really use WebRTC, so why should you?
This is an important question. The appropriate answer is probably one of context. Your context is different from Zoom’s.
And yet the WebRTC industry, its stack, the browsers and vendors are consistently being compared to Zoom.
Your ability to compete with Zoom on quality and connectivity is greatly dependent on Google, and what they decide to do with WebRTC.
You are not in full control over your destiny.WebRTC musical chairs
There were a few changes in the people who are working and dealing with WebRTC directly recently. I want to discuss 3 specific cases that I think mark the end of an era.Dr Alex Gouaillard, CoSMo and Millicast
Alex has been a known figure in the WebRTC community. His voice on subjects, his passion and his work has made its mark on our industry. He will be sorely missed.
In recent years, Alex focused heavily in the area of live streaming, trying to solve the challenge of broadcasting a WebRTC stream to many participants. He has been a vocal proponent of the use of AV1.
It will be interesting to see who will pick the mantle here and fill the void in explaining and promoting these use cases now.Nils Ohlmeier, Mozilla (now 8×8)
Nils Ohlmeier has been “the guy” from Mozilla who represented WebRTC in Firefox.
He shared the work Mozilla is doing in Firefox for WebRTC in last year’s virtual Kranky Geek event as part of the browsers panel we did:
Nils switched employers this month, starting to work at 8×8 in the role of Principal Engineer. He will be contributing to the Jitsi codebase and its growth. While Jitsi has a large and vibrant ecosystem, is it anywhere near the size and complexity Mozilla had to deal with?
Who is going to take this role at Mozilla?
Is Firefox interesting as a browser for WebRTC developers and users anymore?
Was it time to move on now that the biggest challenges of WebRTC for browser vendors is “behind” us?
To me, these questions more than anything else mark the change in times.Justin Uberti, Google Stadia (now Clubhouse)
Justin Uberti was there from the start when it came to WebRTC.
He is considered by many the lead engineer behind the Google Chrome team of WebRTC, and he was part of the original duo (not only the app) – Serge Lachapelle & Justin Uberti.
Justin moved on from the WebRTC team to Google Stadia at the end of 2019. He worked on Stadia related features before that as well.
This month, he decided to move on, leaving Google altogether, pursuing new activities. Justin is staying in the WebRTC industry, as his new role is Head of Streaming Technology at Clubhouse.
Here’s what Justin had to say at Kranky Geek 2018 during Google’s WebRTC update session:
It is truer today than it was in 2018…
Definitely the end of an era.WebRTC “winners” of 2021
In 2017 I’ve written about 10 Massive Applications Using WebRTC.
That was 3.5 years ago and before anyone thought about quarantines or Zoom.
Fast forward to today, and that list is going to look different.
Two vendors I want to highlight here are Hopin and Clubhouse. They are different from the other vendors we’ve seen in the past who are making use of WebRTC.Hopin
Hopin is a virtual events platform founded in June 2019, a bit less than two years ago. They couldn’t ask for a better timing (maybe start 6 months earlier?).
Within that timespan, Hopin managed to raise a whopping $571.4M in total and made 4 acquisitions (including StreamYard, Streamable and Jamm).
There are many virtual events platforms ever since the pandemic started but Hopin seems to be the biggest and most widely known one. They have shown that they aren’t shy of acquiring the technologies they need in order to get their feature set where they want it to be.
In 2019, who would have thought a virtual events vendor would be worth $5.65B in valuation by 2021?
Hopin has a nice warchest that they can use to grow their business, attract top notch developers and acquire or acquihire their way to success.Clubhouse
Another interesting vendor is definitely Clubhouse.
Everyone wants to be Clubhouse these days, but there’s still only a single Clubhouse out there.
Clubhouse started life with the pandemic, in March 2020. After only 14 months it has a valuation of $4B and has been funded well over $100M ($110M by series B in January this year, and another undisclosed series C in April). That’s quite a feat for a voice only, iOS only (until recently) service.
It has a warchest to rival that of Hopin and the same kind of hype behind it to allow it to do practically anything it wanted.
Clubhouse still lacks a real business case, but it doesn’t seem to be stopping it.
Clubhouse is known to be using Agora as their CPaaS vendor, but that may soon change. They hired Justin Uberti from Google, and the only reason for that to me seems to be the desire to own and control their infrastructure.Google
Google is still the big winner of WebRTC.
If you look at what features are added to WebRTC, then the answer to that is whatever Google needs for its own uses.
These uses now include Google Meet, Google Stadia and Google Assistant.
If your use case has the same requirements in general then you’re in good shape. If you are going “off the reservation”, then prepare for a life of misery if there’s something missing that you need and isn’t in Google’s own set of requirements.
WebRTC is open source up to a point. Not because the code isn’t open and available to all, but because the main implementation is owned and controlled by Google and the main browser you’ll need to work with is Chrome.Welcome to the new WebRTC
From now on, WebRTC is going to be different.
Talking heads are still an important part of it, but the focus is shifting from a “video chat” or “video conferencing” service into a communication service that is unique. What that is exactly is hard to say, but suffice to say that WebRTC is there in the background.
And fading to the background is exactly what we wanted from WebRTC – the technology is only great once we start forgetting it is there.
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How to use the AWS API Gateway WebSocket API functionality with Lamdba functions to implement a serverless WebRTC signaling architecture
The post How to Leverage the AWS WebSocket API for Serverless WebRTC signaling appeared first on webrtcHacks.
Rethink the way we look at interoperability and standardization in communications, now that we live in a WebRTC & Zoom world.
We live in a different world. This video popped up in my Facebook as something I shared a year ago:
It is in Hebrew, but there are enough words in English there to make it quite apparent. This comedian is trying to explain to his mother over the phone how to use Zoom.
Today? Everyone knows how to use Zoom. Or WebRTC.The transformation of communication technology
I started my professional adult life in a video conferencing company. There, I lived and breathed interoperability and standards for the better part of 13 years. I have a few contributions that got approved at the ITU and 3GPP. I’ve been to interoperability events and even hosted two of those in Israel.
At the time, the mindset was a telephony one:
There were two main reasons why we wanted such a world to live in:
Then Apple came with the iPhone and changed. Everything.
From embedded platforms, the smartphones became open programming platforms (open even within the closed gardens of their app stores).
Today, many of the embedded devices include an Android operating system, making it ever easier to develop software for them.
This brought with it a new kind of openness:
This didn’t mean standards were unimportant. It meant that interoperability became less interesting. Vendors could now bake their own proprietary additions on top of the standards that give extra features without the need to think too much about interoperability with other vendors – that’s because your client now brings his own device (BYOD) and you supply the software application to connect to the infrastructure.
Oh, and by the way – that infrastructure? It is now built in the cloud. And the cloud enables rapid development and hyper growth. Which again means that caring about interoperability becomes less of an issue between the client device and the cloud infrastructure – vendors are more interested in interoperability between their infrastructure components or with external service providers – via gateways.
This turned communications from a service into just another application on our phones.A new way to look at communication standards: WebRTC WebRTC brought communications to the browser, making it into a feature
WebRTC came to our world about 10 years ago and changed the paradigm again.
Where the smartphone and the cloud reduced our dependency and need for interoperability, WebRTC reduced our dependency and need for standardization.
We still need standardization – after all, WebRTC is a standard.
But the standardization we care about is mostly the browser implementations versus the specification (and interoperability between browsers). Other than that? We couldn’t care less.
If we need standardization and interoperability, we let gateways do it. As we did in the era of the smartphone.
WebRTC also made communications more accessible. Web developers could now use it, and you could easily embed and stitch it right into your application as a seamless part of your business process flow.
This turned communications from a service or an application into a feature in another service or application.Zoom and the pandemic The pandemic made video communication commonplace, enabling Zoom to turn it into a platform
Then the pandemic came and made a world a lot smaller. It made sure we all know how to use video communications.
Zoom became a household name across the globe and turned into a noun.
Zoom is proprietary. It doesn’t even use WebRTC.
No standards. Which lead to a lot of security missteps.
But it worked. And now Zoom has a Client SDK a Video SDK and Zoom Apps. With the intent of making their infrastructure and technology integratable with anything and everything.
This is an attempt to turn communications from a service or an application or a feature into… a platform.Workshop: The Future of Video & Realtime Communications
A few weeks ago, I had a conversation with Dean Bubley. We wanted to do something together, and decided to create a joint workshop.
The question of the role of standardization and interoperability is one of those we are going to tackle in the upcoming workshop.
If you are interested in joining the workshop, register below. There’s an early bird discount that is available only until the end of this month.REGISTER TO THE WORKSHOP
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There are new audio codecs in town: Google Lyra and Microsoft Satin. Both banking on AI-based voice coding, and both will be fighting for inclusion in WebRTC.
Right on the heels of the changes we see in video codecs in WebRTC, with AV1 coming into the stage, and HEVC making an entrance in Apple devices, we now have a similar (?) story with voice codecs. Microsoft announced its AI-powered voice codec Satin in February. A week later, Google reciprocated in kind, announcing its low bitrate codec for speech compression Lyra.
Why now? What are the similarities and differences between these codecs? Where are they headed? And what does that mean to WebRTC and to you?Table of contents
It makes sense to start this by explaining a bit about audio codecs in WebRTC.
For all intent and purposes G.711 is there as a legacy codec, to deal with narrowband audio. The result of which is low quality, unresilient audio. Using G.711 is mostly reserved to connect it with the telephony networks, and even there, I wouldn’t recommend it as a solution.
Opus is the main voice codec in WebRTC. It offers a highly flexible solution capable of handling anything from narrowband to fullband stereo and at low bitrates. You can read more in this article I’ve written years ago: The Rise of Opus to HD Voice Domination.
Opus is almost 10 years old. It has been created by meshing two separate codecs: SILK (for speech) and CELT (for music). The pandemic of 2020, and the increased reliance on virtual meetings has started to show its age and its limitations. Opus is a great codec, but these days, we can probably do better.How Opus works, from my Advanced WebRTC Architecture Course The two extremes in audio codecs: Low bitrate vs lossless
So what are the missing pieces? The things that Opus can’t get done on its own? There are two such areas that are actively being explored, and they are two extremes: highest possible audio quality and lowest possible bitrate.Highest possible quality: Lossless audio coding
One extreme (unrelated to Lyra and Satin), is the strive for the highest possible audio quality. Getting there requires the use of lossless audio coding.
For all intent and purpose, what we do in VoIP today, and by extension in WebRTC, is use lossy coding. This means that we compress the audio and video in ways that don’t really allow us to reconstruct the original audio or video accurately, but instead it gets us “close enough” to there. It does that by trying to “get rid” only of information that we humans can’t discern – things the human eye and human ear would miss anyways.
As a crude example, I never did hear the difference between vinyl, cassettes and CDs – at least not enough for it to matter for me. On the other hand, I had a friend who complained that CDs don’t have the audio quality of vinyl records.
The most known lossless audio codec is FLAC. It has nothing to do with WebRTC. Yet.Lowest possible bitrate: AI based compression
In the other end of this spectrum lies the lowest possible bitrate we can comfortably reach.
It turns out that Opus is good, but not great.
At a time where bandwidths are increasing, why do we even discuss getting voice codecs into lower and lower bitrates? What would be the incentive?
These questions are doubly important considering the fact that we’re heading towards a remote video filled world. And we know that video takes up considerably more bitrate than voice, so why care so much about voice bitrates?
One reason is simply the fact that we’re now communicating remotely a lot more. We do that more, and there are also a lot more people communicating online. From everywhere. This means that not all of them are going to be on great networks at all times, and even when they are, others are going to strain these networks with their own traffic. Google calls this “the next billion” – the next billion people joining the internet, which means people with less means and by extension less bandwidth.
The other reason is the fact that we’re growing bigger. More sessions. Bigger sessions. Widely spread. If we can even reduce a fraction of the bitrate, that would reduce the strain on our networks, servers and costs of running services.
I am also guessing that the big video meeting vendors got to learn a few interesting things during the pandemic. One of them is that voice is the most important part of a video call. If you don’t deliver your voice properly, video won’t matter. And for that, you need to make it leaner and meaner than it is today.
How do you make voice compression for an audio codec better?AI and audio codec generations
I’ll be using machine learning (ML) and artificial intelligence (AI) interchangeably here. These terms have been butchered by marketers so much, that they are now indistinguishable anyway.
Better in the case of audio codecs is going to be a new generation of codecs. In a way, a migration from the old way of doing things (rule engines and heuristics) to our brave new world of machine learning and artificial intelligence.
Machine learning is where the future lies when it comes to most of our algorithms. Especially with the ones that make extensive use today of either rule engines or heuristics – both of which are found in abundance in real time media processing pipelines (=WebRTC). We started seeing this trend seeping into real time communications and WebRTC somewhere in 2018. After the initial hype, we found out the many challenges of adding machine learning. In 2020, it seemed like the path became somewhat clearer: noise suppression and background replacement solutions assisted with AI. For the rest? We understood collectively that we should first squeeze the lemon of optimization before resorting to AI.
It is now time to look at AI in media compression as well. We’ve seen this take place already in baby steps. At Kranky Geek 2019, Shawn Zhong of Agora, explained how AI can be used to improve encoding efficiency:
A year later, NVIDIA introduced Maxine, a platform capable of using AI to “reconstruct” a person. Effectively creating a kind of a compression algorithm.
Research around AI compression is flourishing. There is already an AI specific standards organization called MPAI (Moving Picture, Audio and Data Coding by Artificial Intelligence) – still small, but this may change in the future. And then there’s Mozilla’s Common Voice, an open source, high quality, labeled multi-language dataset for training language related models.
It makes sense then, that audio would be a prime target for AI based compression as well. Here, Microsoft took the first public shot, and Google immediately followed suit.The Opus spec
To understand where Microsoft Satin and Google Lyra are headed, let’s first review how Opus works:
Now let’s look at what we know so far about the two new audio codecs.Microsoft Satin
Microsoft Satin is being positioned as an AI-powered audio codec to replace Silk.
Silk is used by Skype and was adopted as the basis for Opus as well. Here’s what Satin can do based on Microsoft’s announcement:
Satin wasn’t presented as a work in progress, but rather as a battle tested codec – Microsoft stated it is already being used by Microsoft Teams and Skype in 2-way calls. Obviously, with plans to extend it to group calls.
Satin is a brand new codec that is being designed to replace Opus altogether.Google Lyra
Google’s announcement of Lyra came a week after Microsoft’s. In a way, it seemed a bit rushed.
Why rushed? Because of how the announcement is written. It reads similar enough to the Microsoft one but lacks the “currently deployed” paragraph. Instead it has a “currently rolling out” paragraph.
What is Lyra about? Based on Google’s announcement:
Lyra is intended for SPEECH and not for AUDIO. It isn’t a replacement of Opus in any way.
Interestingly, Google believes that coupled with AV1, it can offer decent video conferencing experience at dial-in modem bitrates of 56kbps.
Lyra is being rolled out to Google Duo for very low bandwidth connections scenarios. But that’s about it for the time being.
More recently, Lyra has been open sourced by Google. The reasons for this are varied, especially considering that many of the recent advancements of Google in AI around real time communications weren’t open sourced at all:
Another thing you can achieve with Lyra is better redundancy for improved resiliency. With its very low bitrate, it is less of a constraint to add redundancy on top of it. You can check out this article on webrtcHacks by Philipp about audio redundancy encoding.A multi-codec audio future for WebRTC?
At the moment, both Lyra and Satin are nice bedtime stories. You can use them only inside the proprietary implementations of Google and Microsoft. And even then, in most cases you wouldn’t even know that to be the case.
Why was it important then to announce these efforts?
My hunch is that it has to do with standardization and WebRTC.
WebRTC needs some love and attention now in the audio front. For video, we’re going to have AV1, but what do we do about voice?
There are currently two alternatives out there that will make their move soon enough:
It is too early to say how this will play out. My bet is on more optional audio codecs finding their way into WebRTC – not the boring old ones, but rather the hip new ones. This will make audio codec selection for developers building services a wee bit harder, which isn’t a good thing in the long run. I’d rather see this pushed into Opus – or added as a single codec replacement to Opus. Something that would be easy to pick instead of Opus.FAQ on Satin and Lyra ✅ Is Google Lyra equivalent to Microsoft Satin?
While both of these audio codecs operate at low bitrates and are powered by AI they are very different. Lyra is focused on narrowband only while Satin is about operating in super wideband.
Technically – yes.
Microsoft is already using Satin instead of Opus in Microsoft Teams and Skype for 1:1 calls. IT was designed with that goal in mind.
Lyra was designed to work at low bitrates where Opus doesn’t do a good job today. When there’s enough bitrate, Opus offers better audio quality than Lyra.
There are no public plans to add either of these codecs to the WebRTC specification or to browser implementations.
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Pion seemingly came out of nowhere to become one of the biggest and most active WebRTC communities. Pion is a Go-based set of WebRTC projects. Golang is an interesting language, but it is not among the most popular programming languages out there, so what is so special about Pion? Why are there so many developers […]
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Picking the right video codec for a WebRTC application is tricky. Should you use VP8? H.264? VP9? Go with AV1? What about HEVC?Table of contents
WebRTC was once easy. You had VP8, Opus and G.711. G.711 is striked through because I don’t want you to use it. There’s really no reason to. Later on, H.264 was added as a mandatory to implement video codec. And all was well in the world of WebRTC.
Google then decided to introduce VP9 in Chrome. As an optional codec. Mozilla added VP9 to Firefox as well. Microsoft? They got it for “free” when they switched Edge to Chromium. And Apple… well… Apple. VP9 should be in their Technology Preview for Safari, but mainly because of Google Standia which uses VP9 – surprising as this may sound.
Oh, and Apple decided to add HEVC as an optional codec of their own to WebRTC – just for good measures. And to confuse us all even further.
The diagram below is taken from my recent workshop on trends in WebRTC for 2021. It shows the current state of video codec support in web browsers.
To sum things up:
Last week, I sat down with Philipp Hancke for our WebRTC Fiddle of the Month. In this month’s fiddle, Philipp suggested we look at video codec performance, so he wrote a… fiddle.
You can watch the whole fiddle here: measuring video codecs performance
The results were quite interesting and sometimes surprising. What’s nice here is that you don’t need to take our word for it – you can take the code and use it yourself. Also make sure to use it in the scenario you have and not the simple one we’ve shared, as your mileage may vary.VP8 or H.264 for your WebRTC application?
Today? You’re probably using VP8 or H.264 – or should use VP8 or H.264.
Is there any real difference between the two? No. Not really. They produce similar video quality for a given bitrate.
That said, there are some nuances between them:
Our own quick tests suggest that the H.264 decoder is better than the VP8 one – with or without hardware acceleration on H.264. Definitely something to think about.
Which one should you use? Throw a dice… 🎲 or two 🎲🎲VP8/H.264 or VP9 in WebRTC?
Here’s a real question. Should you go for VP9? Last year I suggested it might be time to use VP9. Little has changed – no real adoption that I can see to it.
Except from Google, no one uses it.
In our tests, it was close to VP8 in its CPU use. That was quite surprising. It is probably why Google is using it in Google Meet.
The challenge? Apple. Doesn’t really have it yet. Should be getting there. Question is when.When to use HEVC in WebRTC?
This one is simple enough to answer – never.
That said, if you have calls that take place only between Apple devices, then HEVC might be a good option.Is the time right for AV1?
No. Maybe. Yes.
From our own testing, AV1 is considerably worse than all other codecs when it comes to performance. It takes twice or more of the CPU it takes to encode and decode any of the other video codecs we tried.
AV1 should offer better quality than the other codecs, so you may actually want to pay that extra CPU. As far as I can say, there are two reasons for using AV1 today:
WebRTC started without many options. VP8 and H.264. That’s about it. Now? We’ve got 4-5 video codecs to choose from.
Most of us end up using VP8 just because. Some pick H.264, mainly because of performance considerations. The rest are mostly talked about but almost never used.
The newer video codecs are really promising – VP9, AV1 and even HEVC have real potential in a WebRTC application. The challenge though as that they come with some big challenges – mainly CPU and availability across browsers.
To use them, a new approach is needed. One where more than a single video codec is used by an application, at times within the exact same session.
Here are a few suggestions for you to explore:
Is it worth it? Maybe. You tell me if enhancing video quality in your application is important. Venturing into the multi video codec realm in WebRTC is about the 80% effort that yields the last 20% improvements. Go there once you’ve finished pursuing all other simpler optimizations.WebRTC trends in 2021
Last month I hosted a workshop about WebRTC trends in 2021.
I covered optimizations of a single video call, voice suppression, background blurring, E2EE and video coding aspects. The challenge of which video codec to choose was there as well.
The sessions have been recorded and are now available as an online course on my website. If you are interested, you can register for it.
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2021 is set out to be the year of technical debt and quality optimizations. Check out these WebRTC trends to keep up to speed with communication technologies.
Last year was a very interesting and weird year. The vibe of 2020 was dictated by the pandemic and the quarantines around the globe. For those in the communication space, this meant a huge acceleration in demand, scale and the scope of work you had in front of you.Table of contents
When I started last year, I talked about the expectations of WebRTC. I tried explaining the concept that WebRTC, more than anything else, is driven by Google and controlled by Google. It was a kind of a follow up to my article on the artificial intelligence roadmap of Google for its “WebRTC Pro” implementation.
Since then, Google introduced noise suppression, background blur and other AI trinkets in Google Meet. All AI features. All were delivered outside of WebRTC but tightly coupled with the WebRTC implementation in Chrome.
What changed since then is the focus. It is great talking about bots and drones. AR, MR and XR. 360 videos, 4K and 8K resolutions. But it gets us nowhere.
We came back to the basics and the basics have changed along with the pandemic.
As developers, we need to follow the trends. Be where our users need us and fill out their requirements. This is also true of WebRTC, and being owned by Google, it means we know where it is (roughly) headed.Google and WebRTC in 2021
While Google uses WebRTC in multiple services, there are only 2 that matter for WebRTC trends in 2021: Google Meet and Stadia.Google Meet
In the latest Gartner magic quadrant for meeting solutions (September 2020), here’s who you find:Google doesn’t make it into a leaders position in meeting solutions
The leaders? Zoom, Cisco and Microsoft. Google is far behind.
2020 being the year of video meetings, and with Google investing in WebRTC and Meet, this has to hurt.
Google invested heavily in 2020 in and around WebRTC.
You could place their investments in two main areas:
That trickle-back is important. The 3 leaders in meetings?
Stadia is Google’s cloud gaming platform.
It is still early days for both Stadia and cloud gaming, but a few interesting things have happened in this industry:
For now, Google seems committed to Stadia. Both Chrome and recently Safari added support to VP9 profile 2. This means a higher color depth than what is common for video conferencing, which is better suited for high end gamers.
Just like Meet, whatever Stadia will need from WebRTC will find its way into WebRTC.WebRTC Trends in 2021
The trends affecting WebRTC in 2021 are based on two main aspects then:
What comes from developers these days is the expansion of remote-everything. There are many domains that aren’t getting heard enough, simply because they are new to the scene. What I think is most interesting is that the mainstream video communications space is still the one setting the agenda for WebRTC.
The 4 biggest trends for WebRTC in 2021 are driven by video communications. Here they are:Trend #1 – Bigger WebRTC meeting sizes
Our first trend of 2021 for WebRTC? Meeting sizes. Something we’ve started focusing on only last year.
We used to want higher resolutions. At any given point in time, there was a company pushing the envelope in the resolution for video conferencing. Since we got to HD, that trend stopped. Vendors still tried marketing and selling 4K as a value proposition for video conferencing, but this hasn’t stuck. The high end of the market vanished, leaving us with a new number to focus on. The number of people in a “gallery view”.
With Zoom doing 49, this seems to have become the magic number everyone is aiming towards.
WebRTC was great for smaller meeting sizes, but going beyond 16 video streams in a single session was always challenging. I like using this slide to explain it:The bigger the meeting size in WebRTC, the higher the complexity of the solution
The growing complexity comes with the need to employ ever greater techniques and tricks for optimization. Scaling from 2 users to 10 requires a different approach than scaling towards 50 or 100 users. Aiming for 1,000 users in a meeting needs a slightly different architecture. Going for 20,000 or more necessitates again other tools.
There are now two distinct areas that require large scale WebRTC meeting sizes:
“Traditional” meetings – we had large meetings of 20 or more people, but the people simply convened in 3-4 meeting rooms and connected these meeting rooms. Now each person is a device in the meeting.
Large conferences – we are now trying to copy the real world activity of industry conferences along with entertainment activities (comedians, talk shows, magicians, sporting events, …) and turn them into virtual events. Large online conferences.
These two are different in nature and in the techniques and technical solutions for them.
Google is focused on the “traditional” meetings with their work on Google Meet, which means the optimizations done inside WebRTC’s code as well as enabled on top of it are built to fit this class of problems. The large conferences have a bigger challenge to deal with and less “direct” support from Google and WebRTC.Trend #2 – De-noising: Background replacement and noise suppression in WebRTC
The second WebRTC trend for 2021 is a bit more surprising. I don’t think we would have cared about it much without the pandemic.
Need better media quality? Buy a better camera.
That’s what I did at the beginning of the quarantine. I had to quadruple the number of machines at home with quality peripherals. Instead of only me in meetings we’re now 4 people in meetings, each needing his own different environment. That was obvious to me. Still challenging to do but obvious. We’re also lucky to be able to cater for the four of us in our apartment having a place for each to handle his needs without too much noise seeping out to the others.
Homes with more people? Smaller apartments? How would they handle it?
When we were all in offices things were simpler. The office space was designed (or then redesigned) to meet the needs of video calling. An IT person took care of the space. Someone purchased and installed equipment that fits the needs.
As we’ve all entered a pandemic with quarantine all that careful planning and preparation was thrown out the window. People had to use whatever they had and make do with it. And what did we find out? That there’s background noise and a user’s privacy we need to deal with.
That child from 2017 who barged into his father’s interview and was live on TV? That’s all of us now. It has become an accepted norm. People working from home. They have a personal life with family and kids, and kids are part of the scenery.
Same for the laundry or other artifacts that now reside behind a person speaking in a video call. How do you make all that go away? How do you reduce the noise of the neighbors running on top of your head while you write these words on a keyboard (literally)?
A rather old/new requirement is to be able to get rid of all of that. Background blurring and replacement. Noise suppression and noise cancellation. All things that were nice to have are becoming common requirements in meeting solutions.
They aren’t part of what comes with WebRTC, but somehow, you need to make them happen with WebRTC.Trend #3 – A focus on WebRTC user privacy
Zoom and security issues anyone?
I am not here to gloat. Zoom did a bad job at security and privacy before 2020. It did a great job of fixing these issues in record time during 2020.
The issues around Zoom were both about security and privacy. Privacy of the users from other users and hackers, but also from Zoom itself.
This focus on user privacy found its way to WebRTC as well and for the same reason. Zoom is now how every communication company measures itself by, for better or worse.
There are many things to deal with when it comes to WebRTC security and the latest advancement there is E2EE enablement in media servers. The ability to offer end-to-end encryption in a group video call. It is now possible due to the introduction of Insertable Streams to WebRTC.
How is that used? What would it require of you to implement? How would that affect other requirements and features in your service? We are going to find that out during 2021 as more vendors will roll out E2EE solutions with WebRTC.Trend #4 – WebRTC Investments in VP9 and AV1
Video codec technologies come in stages. The industry at large has started adopting HEVC, with Apple leading the charge. VP9 has been slow to catch up. And we’re already in the next round of codecs with AV1 being hammered as the next big thing and something called VVC breathing down its neck.
WebRTC has been predominantly a VP8 phenomena, with a trickle of H.264. Here’s my estimate on video codecs use in WebRTC:Hint: look at area differences and not height in this graph
What is happening now is companies who are looking at VP9 and AV1 trying to make use of them for different use cases and scenarios.
Cisco just announced using AV1 in screen sharing for WebEx in native PC application when that is made possible.
We will see more of that in 2021. Companies experimenting, using and launching products that use more VP9 and even AV1.An increase in use cases and markets
WebRTC is breaking out to additional markets. Large events, live streaming and even cloud video editing.
All these necessitate new features and capabilities to be added to WebRTC itself.
Now that WebRTC 1.0 is finally being finalized there is going to be a growing focus by the W3C on what comes next. If you have requirements that require a change in WebRTC, it might make sense for you to join the W3C and make your voice heard in affecting where WebRTC is headed next. Ping me if you’d like to discuss this.Upcoming WebRTC Trends worksop
Next month I’ll be conducting a workshop that covers these topics. The trends and what to do with them. It will offer actionable advice on what you should do in 2021 and it will be interactive in nature.
My last workshop about differentiation in WebRTC was well attended. Here is what Andrey Abramov of Doxy.me had to say about it:
Thank you very much for the 3 weeks workshop on which you dove us into the WebRTC. It was really interesting and useful. I have learned a lot and look like now I have a better vision of what to do to improve UX of our calls on Doxy.me. Thanks for the records as well! I will be reviewing them from time to time to recall.
It was great! Thank you!
This new workshop, WebRTC trends for 2021, will take place during February, in 3 consecutive sessions of 2 hours each.
Space is limited, so if you are interested, register sooner rather than later.
See you at the workshop.Register to WebRTC trends for 2021 workshop
Interview with WebRTC standards co-chair and author, Bernard Aboba. We cover the current status of WebRTC and where it is headed including WebRTC-NV, Simulcast, SVC, AV1, WebTransport, WebCodecs, ML and more.
The post WebRTC Today & Tomorrow: Interview with W3C WebRTC Chair Bernard Aboba appeared first on webrtcHacks.
Before jumping on the ML/AI bandwagon of WebRTC media quality, make sure you’ve exhausted all of your other optimization alternatives.
TL;DR – make sure you optimize for media quality without AI before jumping to using AI…
In 2018 and 2019 at Kranky Geek we’ve started looking at machine learning. We’ve handpicked speakers and sessions who deal with these topics. We’ve done so for both voice and video technologies. The intent and idea behind this was to fit to the times. Everyone’s been doing AI so why not us in the context and domain of WebRTC and communication technologies?
It made perfect sense.
Then came 2020 and… changed everything. No one was really interested in AI or how to improve quality of experience with it. It was now used mainly for bots with the purpose of handling large loads of calls (call deflection and agent assist type technologies).
At times, it seemed like we were all back to basics. We now had to start scratching our heads and see what can be done to improve quality.Time for some quick wins
At Google and elsewhere, I am sure that a manager somewhere higher up came, saw the work that is being done, received an explanation how research into this machine learning stuff was progressing and showing promise, but in many ways required, well, more research, before it could be seen as anything that is close to being production ready.
And as managers do in these situations, they smack the table and say something like “I want quick wins”. So the developers went back to the basics. Trying to figure out what quick wins they can find to squeeze a bit more quality of that thing they had called WebRTC.
Quite surprisingly – it worked!
There seems to be ample room for optimizations. If you ask me? Someone forgot to try and squeeze this lemon properly.There’s more room for optimizations of WebRTC before we resort to machine learning Google’s optimizations of WebRTC’s code
It started somewhere with the pandemic.
One of the first indications was this tweet by Serge Lachapelle (former product manager for WebRTC at Google and leading Google Meet at the time of tweeting).April 17, 2020
Apparently, the video compositor wasn’t making the most out of the hardware it was using…
Since then we’ve seen some additional optimizations, though most of them taking place in the application level on top of the WebRTC implementation itself.
At Kranky Geek, Google discussed at length the optimization work it is working on. Mostly, making sure that video processing doesn’t take up too much CPU.Too many media format conversions in the WebRTC media pipeline
Apparently, Chrome is doing way too many video format conversions between getting the frames from the camera until it encodes and sends it out. Each conversion eats up CPU and I/O, generally killing the whole internal bus of the machine. Oh – and it means memory copies. Lots and lots of memory copies.
Video processing 101: zero copy is what you’re striving for.
We’re 10 years into WebRTC and the leading team behind WebRTC is just now starting to look at zero copying.
There are other areas and aspects where optimizations are taking place. Once the Kranky Geek videos will be ready and published, I’ll add the relevant one here.
Still got optimization juice in this lemon. Expect better performing WebRTC in the coming Chrome releases.Rushing towards 49-gallery view and 50+ group sizes
As the pandemic hit, Zoom grew. The media was filled with their gallery view.Zoom’s 49-gallery view. The holy grail of video group calls?
One use case that didn’t exist before the pandemic is large video calls. Up until today, we used to take these video meetings in the office inside meeting rooms. Cramming a few people in each room in a remote office and doing a call with 2-4 such rooms. Maybe someone joined from home or a hotel. You could see meetings with 10 participants. Sometimes. But the need just wasn’t really there.
The pandemic hit. People are now at home. And communicate with video remotely. A meeting of 4 became a meeting of 20 just because the participants are now sitting at home.
Even worse, schools are now remote. Each class has 20-40 students in it. And the teacher wants to see them all.
This made Zoom’s gallery view so popular (even if a tad useless if you ask me). It also made the magical number 49 magical. The holy grail of what is needed of a video conferencing service in a pandemic. Doesn’t matter if everyone is muting their video.
Microsoft and Google announced plans for supporting it. Then started running towards that value, each rising in the number of tiles in his gallery, reaching 49 recently.
Facebook grew from a meeting of 8 to meetings of 50.
Meetings are larger and longer now.
And again, we found the ways to make it happen with WebRTC.Best practices on group video scaling being rewritten
There are a lot of mechanisms in WebRTC that enable an application to squeeze the lemon and gain back CPU cycles as it tries to optimize for larger group calls.
But we never did have a place where all these are found and explained. A body of knowledge and understanding of how to make it happen.The larger the conference call size in WebRTC, the more complex the solution is going to be to implement it
In my recent/upcoming update to the Advanced WebRTC Architecture course there’s a lesson dedicated to this specific topic. It isn’t as if the information isn’t there in the course – it is spread all over the course. But now there’s a lesson on this alone. Because it became interesting only in 2020.
We have traded the focus on what is important to us with video communications. A video conference’s scale trumps quality at the moment. While I do understand we all want both all the time, but there is still a tradeoff between these two qualities of a system.The role of machine learning and AI in communications
Where does one fit machine learning and AI in this brave new world of large video conference calls?
Machine learning requires memory and CPU. Things we don’t have to spare at the moment in these large group calls. So we can’t just slap machine learning inference algorithms on the edge inside the web browser easily.
Edge inference in web browsers using WebAssembly is also brand new. So there’s no guide book to work with.
We won’t be using it to improve video quality or audio quality in the edge – we can’t really. Not enough CPU to spare.
There’s no real place for it on the server side either – that one requires decoding and encoding which are going to be CPU intensive and increase the costs of delivering the service. Pexip is doing that for auto zoom, but that’s because they are built as an MCU. Google decided to do this for noise suppression.
There’s packet loss concealment using machine learning now. And you can do super resolution for video to get better video quality. But in the end, all these are going to make a difference once CPUs have their own dedicated, standardized AI accelerators, like the new Apple M1 chip in them brand new Intel-less MacBooks. We just don’t have cycles to spare.
Which is why media quality has gone back to its roots. Here’s something I have in that workshop of mine:First take care of your infrastructure as much as you can to improve media quality in WebRTC
Machine learning should be added once we’re done squeezing that lemon for more performance and quality.
Google is now doing its part of optimizing the WebRTC codebase itself. It is your role to do it in your own infrastructure and application. Once done, the time will come to introduce some machine learning chops into it.
Until then? We need machine learning for two main tasks, and we see it already:
Does that mean you don’t need to invest in machine learning?
Hell no. you definitely MUST invest in machine learning.
Not for what you’ll be doing in 2021, but for what you’ll be launching in your product in early 2022. Which brings me to the heart of it all.
Machine learning is new and challenging. We’re still writing the playbook of what it means to use it for real time communications, inside a browser, using technologies such as WebAssembly.
You’ll need to decide on which use cases to invest, and what value you are going to derive of it. And you’ll need to plan for the long game here and be patient until you get results.
There’s a need to let the teams driving machine learning do the research and experimentation needed. But at the same time, they need guidance in where to look at and what to experiment with.
The post A blueprint to improving WebRTC media quality using AI appeared first on BlogGeek.me.
WebRTC growth during 2020 came in waves, just like the pandemic and its quarantines. Here how it looks and where we are all headed.
Let’s look at some interesting performance indicators of WebRTC use and adoption.
2020 is the year of video communications.
2020 is also the year of WebRTC.Table of contents
In my introductory slides of my WebRTC workshop 4 months ago, I had that as a very strong theme:
The slide above illustrates what the statistics at the time were for the big meetings vendors.
Since then, the numbers have grown. Microsoft Teams, for example, reached 115M DAU. That’s Daily Active Users.
While not all of the growth is in video calls, these services have a video focus to them.
Out of these 4 vendors:
Guest access growth for Microsoft Teams and Cisco WebEx can be attributed to some extent to WebRTC. With Google Meet, it is all WebRTC related.Gartner’s Magic Quadrant for Meeting Solutions (& WebRTC)
Gartner has its nice magic quadrant diagrams. Here’s the one just published for meeting solutions:
Which of the vendors in this magic quadrant diagram use WebRTC? I’ve marked the vendors in red for you:
The ones not marked might have WebRTC – I am just not aware of it. The ones marked have WebRTC support in production in their products. How central is it to their product is a different question though.
The thing here is that no matter what magic quadrant from Gartner you’ll be looking at for whatever market category that involves communications, WebRTC will be used as the underlying technology by many of the vendors.
Contemplating if WebRTC is the technology to use? Look at the reds above.A surge in use of WebRTC
I decided to leave the best for last.
Chrome collects and shares statistics of JS API calls in the browser and their “popularity”.
Lets look how getUserMedia() looks like:
Interestingly, we see an adoption curve where each round of quarantine raises the use of WebRTC to a higher level.
From a steady, boring 0.05% of use pre-pandemic, the new normal is settling well above 0.2% of the page loads.
How can we explain the rise from July to October? Is this a sustained growth happening as the pandemic found its second wave in different countries and social distancing gradually came back in force throughout the globe? Is it due to the fact that schools started opening around the world in August and September, many of them strictly remotely? Is it due to more services being introduced online that offer WebRTC based communications in them?
If you ask WebRTC, we’ve reached the peak of the second wave of the pandemic.Where do we go from here?
On a more serious note though, the huge surge in WebRTC traffic brought with it new use cases and a lot of learnings regarding scaling and operationalizing WebRTC.
The post WebRTC Growth – is it a back-to-school pandemic phenomena? appeared first on BlogGeek.me.
If you are planning to use WebRTC P2P mesh to power your service, don’t expect it to scale to large sessions. Here’s why.
Every once in a while someone comes in with the idea to broadcast or conduct a large scale video session with WebRTC without the use of media servers. Just using pure WebRTC P2P mesh technology.
While interesting as a research topic for university, I don’t think that taking that route to production is a viable approach. Yet.Table of contents
If you are focusing on data only WebRTC mesh, then skip to the last section of this article.
When dealing with WebRTC and indicating P2P or mesh, the focus is almost always on media transport. The signaling still flows through servers (single or distributed). For a simple 1:1 voice or video call, WebRTC P2P is an obvious choice.From a WebRTC client perspective, a 1:1 session is similar if it is done using P2P mesh or using a media server
The diagram below shows that from the perspective of the WebRTC client, there is no difference between going through a media server or going P2P – in both cases, it sends out a single media channel and receives a single media channel. In both cases, we’d expect the bitrates to be similar as well.
Making this into a group call in P2P translates into a mesh network, where every WebRTC client has a peer connection opened to all other clients directly.WebRTC mesh architecture. Or is it mess architecture? Why use WebRTC P2P mesh?
There are two main alluring reasons for vendors to want to use WebRTC P2P mesh as an architectural solution:
If WebRTC P2P mesh is so great, with cheaper operating costs and better privacy, then why not use it?
Because it brings with it a lot of challenges and headaches when it comes to bandwidth and CPU requirements. So much so that it fails miserably in many cases.
It is also important to note here that in ALL cases of 3 users or more in a call, alternative solutions that rely on media servers give better performance and user experience. Always – at least as long as the media servers infrastructure is properly deployed and configured.Bandwidth challenges in WebRTC P2P mesh
Assume we want pristine quality. Single speaker, 10 listeners.
The above layout illustrates what most users of this conference would like to see and experience. The speaker may alternate during the meeting, switching the person being displayed in the bigger frame.
As we’re all watching this on large screens (you do have a 28” 4K display – right?), we’d rather receive this at HD resolution and not QVGA. For that, we’d want at least 1.5Mbps of the speaker to be received by everyone.Strain on the uplink
In a mesh topology, the speaker needs to send the media to all the participants. Here’s what that means exactly:In WebRTC mesh, we put a bigger strain on the uplink
1.5Mbps times 10 equals 15Mbps on the uplink. Not something that most people have. Not something that I think my strained FTTH network will be able to give me whenever I need it. Especially not during the pandemic.
In an office setting, where people need to use the network in parallel, giving every user in a remote meeting 15Mbps uplink won’t be possible.
On top of that, we’ve got 10 separate peer connections to 10 different locations. WebRTC has its one internal bandwidth estimation algorithm that Google implemented in libwebrtc, which is great. But how well does it handle so many peer connections on the client’s side? Has anyone at Google ever tried to target or even optimize for this scenario? Remember – none of Google’s own services run in a mesh topology. Winning this one is going to be an uphill battle.Bandwidth estimation on the downlink
Let’s look at the viewers/subscribers/participants/users or whatever else you want to call them.
If we pick a gallery view layout, then we are going to receive 10 incoming video streams. Reduce that to 9 for layout simplicity and we get this illustration:
There are 9 other users out there who generate video streams and send them our way. These 9 streams are competing on our downlink network resources and for our machine’s attention and CPU.
Each of them is independent of the others and have little knowledge about the others.
How can the viewer understand his downlink network conditions properly? Let alone try to instruct these sends on how and what to send. A media server has the same set of problems to deal with, but it does that with two main advantages:
Then there’s the CPU to deal with in WebRTC P2P mesh.
Each video stream from our speaker to the viewers has its own dedicated video encoder. With our 10 viewers, that means 10 video encoders.
A few minor insights here if I may:
So. going for a group video call?
Want to use WebRTC P2P mesh?
You’re stuck at 300kbps or less for your outgoing video even if your network has great uplink. Because your device’s CPU is going to burn cycles on encoding multiple times.
Which also means that people aren’t going to like hearing their laptop’s fans or touch their heating smartphone (and depleting battery) on that call.Can we do better?
Probably. A single encoder would make the CPU problem a wee bit smaller. It will bring with it headaches of matching the bitrate to all viewers (each has his own network and device limitations).
Using simulcast in some manner here may help, but that’s not how it is intended to be used or how it has been implemented either.
So this approach requires someone to make the modifications to the WebRTC codebase. And for Google to adopt them. Did I already say Google has no incentive in investing in this?Alternatives to WebRTC P2P mesh
You can get a group video call to work in WebRTC P2P mesh architecture. It will mean very low bitrate and reduced video quality. But it will work. At least to some extent.
There are other models which perform better, but require media servers.WebRTC offers media server alternatives to mesh in the form of SFU and MCU
Using an MCU model, you mix all the video and audio streams in the MCU, making sure each participant receives and sends only a single stream towards the MCU.
With the SFU model, you route media around between participants while trying to balance their limitations with the media inputs the SFU receives.
You can learn more about in my WebRTC multiparty architectures article.A word about WebRTC data channel mesh
I haven’t really touched WebRTC mesh architectures for data channels.
All the reasons and challenges detailed above don’t apply there directly. CPU and bandwidth relied on the concept of needing to encode, send, receive and decode live video. In most cases, this isn’t what we’re dealing with when trying to build mesh data channel networks. There, the main concern/challenge is going to be proper creation and connection of the peer connections in WebRTC.
If what you are doing isn’t a group video call (or live video broadcast from a browser to others) then a WebRTC P2P mesh architecture might work for you. If it will or won’t is something to analyze case by case.
In the last 2 months I’ve dived into the world of CPaaS again, updating my WebRTC API focused report. Oh, and there’s a new free ebook.
There have been many changes since my last update,so this one was greatly overdue.
API platforms changed hands due to mergers and acquisitions. Vendors joining the market. Others leaving or just pivoting away from APIs.
And then we had AWS and Azure entering the CPaaS market.
What I did in these last two months was interview and review all the vendors in my report again, to see what has changed and update that part of the report. I learned a lot from the process.
As with every time where I shift focus to a certain market, I took the time to process my own thoughts by writing them down here in a series of articles.
Here are two things I wanted to share with you, as well as announce my next upcoming projects.Table of contents
I finished and published the WebRTC API report last week. The result:
Agora decided to sponsor this report (thanks a bunch!). They are one of the interesting vendors in this space, offering an IP video/voice focused platform with their own data centers spread across the globe and a lot of research done in machine learning to improve media processing.
If you are looking to learn more, then you can:
The previous 3 articles in my site here were all focused on CPaaS, looking at different angles on how CPaaS is changing.
The first one dealt with the future of CPaaS, especially considering the pandemic and how it affects everything and everyone.
In the second article, I looked at AWS Chime SDK and Azure Communication Services, trying to understand what their entry into CPaaS is going to change in the market.
For the third and last article, the focus went to Twilio Signal 2020. Considering how they redefined the market in the last 4 years in each such event, this event was a bit of a downer. It did bring with it many insights.
If you’re more into printing and reading, or sharing with others, then I packaged all of these 3 articles into one ebook, making it easier to consume.
I called the ebook CPaaS in 2020 – a market in transition. Because this is what it is…Download my CPaaS in 2020 ebook Advanced WebRTC Architecture Course – update & office hours
With my WebRTC API report now updated and finally launched, I can go back to focusing on other projects I am running.
My WebRTC Courses have been around for over 4 years now. I’ve been updating them regularly and I am doing it again to my main signature course – the Advanced WebRTC Architecture training.Updates
There are going to be 2 new lessons and around 10 lessons that are already being updated and recorded all over again.
The purpose is still to make this the best alternative out there to learning WebRTC.Office hours
Alongside the updates, I will be starting another round of office hours for the course. These will start in December.
The office hours is where students can come and learn online and in-person with me specific topics in WebRTC, as well as ask questions about anything related to WebRTC – and their own projects.
If you were thinking of learning WebRTC, then the best timing for it would be to enroll now and join the office hours. These are complementary to the course and open for anyone with a valid course subscription.WebRTC Insights – a new service
Following and catching up with everything in WebRTC is time consuming. It is also tedious. And you need to know where to look and what each bit of information means to you.
To make this a wee bit easier, I’ve decided with the help of Philipp Hancke to start a new service together – WebRTC Insights
In this service, you receive an email every two weeks. This email includes all the important changes to WebRTC
This gives you actionable insights to your own planning and reduces the risks in your development. Both Philipp and me have been doing this for a while, but doing it together brings it to a new level.
If you want to learn more and subscribe to this service, then check the new WebRTC Insights page.
Walkthrough and deep analysis of how Azure Communications Service makes use of WebRTC by Gustavo Garcia
The post How does the new Azure Communication Services implement WebRTC? (Gustavo Garcia) appeared first on webrtcHacks.
Chrome recently added the option of adding redundancy to audio streams using the RED format as defined in RFC 2198, and Fippo wrote about the process and implementation in a previous article. You should catch-up on that post, but to summarize quickly RED works by adding redundant payloads with different timestamps in the same packet. […]
Twilio Signal 2020 occurred virtually this year. The number of new announcements or market changing ones was low compared to previous years. I expected more from Twilio as the leading CPaaS vendor.Table of contents
Twilio Signal is Twilio’s yearly event where its major announcements are made. It is also a gathering place where customers, partners and even Twilio CPaaS competitors come to meet. This year, as all other events, Signal was virtual. Twilio built its own hosting platform and event experience and did a good job at that.Twilio Signal – past events
I’ve watched the keynote twice, and several of the other sessions, including all major announcement sessions. I came out of this feeling a wee bit disappointed. There was nothing really interesting or groundbreaking this year. Especially not if you compare it to some of the previous years:
In 2020, we’ve seen Twilio Microservices (the Electric Imp acquisition), Frontline, Video Go, Event Streams and Verify Push.Twilio By the Numbers
The main keynote by Jeff Lawson, Twilio CEO, had 3 components to it, with 3 main messages:
I’ll focus on the big and new parts here.
Twilio is now 12 years old and it has accomplished a lot. Jeff threw the “Twilio is big” numbers too fast for my taste, not even letting some of the big numbers register in our minds properly.
Here are the numbers. I tried aligning them with last year’s numbers from Twilio 2019:20192020Interactions750B1TUnique phone numbers2.8B3BCalls/minute32,500–Peak SMS/second13,000–Email addresses3B/quarter50%Video minutes–3BCustomers160,000200,000+Developers6M– What the numbers mean
Jeff alluded to the new normal, forced on us due to the pandemic. In many ways, this has been the main theme of Signal and the sessions.
My gripe with the “new normal” moniker to our situation is that there isn’t anything normal about it and it isn’t really here to stay.
Yes. We are seeing an accelerated move towards digital transformation and the cloud, but some of this shift, and especially the high usage in some sectors (such as education) aren’t here to stay post-pandemic.
For me, there’s no “new normal”. Just a transition to one, which will take time. How the future is going to look is hard to say from our current position.
Which leads me to the interview Jeff did with John Donahoe, Nike CEO.Nike and digital transformation
Jeff picked John Donahoe as the first person to interview during the keynote. It is an interesting choice.
I found it a tad ironic to get an explanation about social good and how Nike in all its years promoted social causes. It got me thinking about the Nike sweatshops. Other than this little history reframing that was done, the interview was quite good.
Two sentences that John said really resonated with me:
“Every business in the world is embracing digital transformation. We all have no choice”
The shift towards making businesses more digital has been inevitable.
Just think of all the on premise contact centers and what they now have to do when all of their agents are working from home. Or how all brick and mortar stores need a digital footprint to be able to even stay in business and sell throughout the quarantines.
“There is no finish line”
I should start using it myself.
There are a lot of discussions around build vs buy that I participate in, especially when it comes to the decision to build a WebRTC infrastructure versus buying an existing one via CPaaS vendors. In many cases, the argument and focus is on the initial development effort and a lot less on maintenance. The thing about maintenance is that it is almost as hard as the initial development, especially because there is no finish line – the product team will always ask for more features and capabilities which will drive more investment.Twilio Microvisor
The first announcement made during the keynote was about a new product – Twilio Microvisor.
The Twilio Microvisor is an extension of the Twilio Super SIM and its Internet of Things initiative, which many don’t even couple and view as CPaaS (I’ve been ignoring it as well).
The world of IOT and M2M is a challenging one. It includes different networks and carriers, differences in geographies and regulation, different hardware devices and chipsets.
Earlier in the year, Twilio acquired Electric Imp. This acquisition is now the Twilio Microvisor.
Up until now, the only real touching point that Twilio had with the physical world was their Super SIM. With Microvisor (and Electric Imp) that changes, and Twilio is mucking around with microcontrollers, firmware and hardware.
It the special announcements session, Evan Cummack, GM of IoT at Twilio, explained that there was a gap in the market – as a developer you either had to begin from scratch or use readymade solutions:The gap between IOT alternatives of developers: DIY or bespoke solutions
He ignored a few of the competitors for the Twilio offering, but these are less flexible and open anyways.
What Twilio is doing with Microvisor, is taking care of a few important aspects of IOT development:Twilio Microvisor features takes care of the heavy lifting of security for developers
The secure part here is key, as it is the one thing we struggle with greatly in IOT these days. This solution will remove a lot of the headaches of IOT development and get more products released.
It is also where Twilio is competing not with other CPaaS vendors but rather with cloud vendors, who also started offering IOT tooling in recent years.Twilio Video WebRTC Go
Coming from the Video and WebRTC space, this is where I am most frustrated.The need and growth of video
With the pandemic going on, Twilio had to do something about video, an area where little investment on their part has taken place. Until 2020, this has been understandable. Growth came from elsewhere and it didn’t seem like video is that important.
All this has changed. Zoom exploded, Agora.io had a great IPO, and Twilio itself saw an increase of 500% of daily usage for its video.Twilio reiterating the need and uses of video communication
The one to talk about Twilio Programmable Video was Michelle Grover, Chief Information Officer. Her part of the keynote revolved around the market need. The main market verticals here were retail and health.
It was more a reminder that Twilio is doing video than anything else.The new WebRTC announcement
The new announcement? Twilio Video WebRTC Go
What is Twilio Video WebRTC Go?
For context, pricing of 25 GB/month on Twilio’s TURN servers in the US is $10/month.
If you developed your own signaling and your own application, relying on Twilio’s TURN servers, then switching to Twilio Video WebRTC Go will save you $10.
But what you really get here is Twilio Video P2P that costs $0.0015/minute. In this configuration, you get the full infrastructure and support of Twilio’s signaling, logging and SDKs practically for free if your service is smaller than 25 GB/month of TURN media relay. How many video sessions can this accommodate? That’s something you’ll need to calculate.
For Twilio this is a win, as it gets more companies to adopt its Programmable Video at a very low price to Twilio (remember – video isn’t a serious money maker for Twilio yet, so helping these smaller users to grow their business and then have them start paying is just fine). With all the video API services out there, a free offering from a large vendor is a first. While limited, it is probably useful for many companies starting their way with 1:1 video calling.On open source and Twilio
The fact that Twilio is calling their reference apps “Open Source Video Collaboration Apps” is a bit silly. These are references/samples running on top of the Twilio Programmable Video API and are not meant, designed or easily usable on top of any other vendor or on top of any other infrastructure.
Calling a piece of code, no matter how big, open source, while forcing its user to consume other paid services in order to use it is not exactly open source.
This isn’t to say that this open source reference app isn’t useful. It surely is most useful. It gives developers a better starting point for their application, and Twilio has taken the time at Signal to offer a session titled “Accelerating Development of Collaboration Apps with Twilio Video” dedicated exactly to this.
It is a trend I see of CPaaS vendors going towards higher level abstractions. Twilio is doing that with nocode (=Twilio Studio), programmable enterprise (=Twilio Flex), reference apps for video (this one) and now with Frontline (later in this article).Nothing new under the sun here
For me this says that Twilio hasn’t invested in video as much in the last year or two. If they had, they would have announced something more thrilling and interesting. Maybe larger meetings, above 50 participants? Broadcasting capabilities? Noise suppression? Something…Twilio Flex ecosystem
The keynote and the session had a lot of Twilio Flex content in them. This is less about developers and more about contact centers.A show of force for Twilio Flex, but sharing customer logos
In this event, Tony Lama, Vice President, Contact Center Sales at Twilio mentioned in brief the fact that many features were added to Flex, but didn’t really delve into them too much. The focus was on the fact that Flex has customers and now has a thriving ecosystem of partners as well.Lots of new features, none interesting enough for the keynote
The main target for this year were the on premise contact centers – this is where Twilio is setting its sights – in the transformation these contact centers are going through as they are heading to the cloud (forced to do so earlier rather than later due to the pandemic).
This is why Twilio decided to focus on the ecosystem, making it into a big announcement:
This targets exactly the on premise contact centers, where large deployments with many agents and a lot of custom integration code and features were added over the years. An ecosystem around Flex gives Twilio the reach it needs.
It is also why Twilio introduced its latest Flex partner – Deloitte Digital – who offer system integration in this target market.
Twilio Flex and its current set of announcements is less about CPaaS and developers and more about content center as a service (CCaaS).Twilio Frontline
In that vein, the announcement of Twilio Frontline was made.
Interestingly, this was introduced by Simon Khalaf, SVP and GM, Messaging at Twilio.
Twilio Frontline is a new complete, closed, mobile application and service which enables employees in a company to directly communicate with customers through messaging channels.
The main benefits touted about Frontline? SSO (Single Sign-on) and CRM integration
This is far remote from the developer roots and target audience of Twilio, so it will be interesting to see how this plays out and redefines Twilio itself. My guess is that Frontline started as a skunk works project during the pandemic, one that turned into a new product that is now looking for a home at Twilio and within its bigger storyline.
I wonder though, was this built on top of Twilio Conversations, which was introduced at Signal 2019, or is it something implemented on top of Twilio Flex?
If this was implemented on top of Twilio Flex (which I believe it was), then why is the SVP and GM of Messaging at Twilio the one introducing it? And why wasn’t it designed, developed and even introduced as a programmable solution? Part of Flex. Maybe even an “open source application” on top of Flex.
Frontline is an interesting product. But what does it have to do with Twilio?Other announcements
There was little in the keynote of Twilio about APIs and CPaaS and more about the higher level abstractions and complete applications (Flex and Frontline). This shows a maturity level at Twilio, where most of the CPaaS domains are already well covered by their APIs.
Two additional announcements of new features/products were made, though not in the keynote itself.Twilio Event Streams
That trillion human interactions? These are probably just events in the Twilio system:
This is the slide shared in the session discussing the new feature/product of Twilio Event Streams. It isn’t a trillion but it is close enough.
What Twilio did was consolidate all of its events into a single hook, calling it Event Streams, offering a single integration point for collection of events. The first sink selected for these events is Amazon Kinesis, with more to probably be added later, based on customer demand.
Moving towards consolidated data management shows maturity and an increase in the customers that are using multiple Twilio products.Twilio Verify Push
Another new product/feature is Twilio Verify Push. This enables a mobile application to be used as a trusted device/app to validate login on another device (as well as on the device itself). The end result is reduction in the SMS volume.
While nice, I am waiting here for Google and Apple to close this gap and offer their own verification mechanisms to all instead of having application developers rely on third party services.
As for Twilio, this makes for a sensible and useful addition to their Twilio Verify service.Machine Learning was missing
What was missing at Twilio Signal 2020 is AI and machine learning.
No really interesting improvements shared about Twilio Autopilot. No cool introduction of noise suppression or other media processing machine learning capability. Nothing.
There were a few mentions on how Autopilot is used by customers during the create bots in order to deflect calls and handle the volume (nice stories that we’ve heard would be the main use case for Autopilot already).
The only “real” thing around AI? At the end of the keynote, Jeff Lawson had his short “live” coding session.Jeff, coding “live”. Still magical
This time, he went for using OpenAI’s GPT-3, a per-trained natural language processing engine. He made it understand TwiML constructs (the XML format used by Twilio sometimes) so that users can write a sentence of what they want, and the service would generate the TwiML for them. A nice toy to play with. I wonder what people would do from here with it, as it opens up a lot of questions, thoughts and ideas.
Machine learning is one of the main pillars I see in post-pandemic CPaaS offerings. Twilio has the skill set inhouse to pull this off, but they need to focus there more than they are doing today. They should probably also partner or acquire in this space to keep in pace with where the industry is headed.The coming CPaaS fight is in the enterprise
The enterprise story of Twilio came at the beginning of the keynote. Jeff wanted to make sure everyone knew and understood that Twilio is ready for the enterprise and being used by the enterprise. The careful selection of guests throughout the keynote showed that as well – they were all established enterprises. No cool startup this time. No crazy garage developers. Just formidable businesses that existed for years.Twilio is ready for the enterprise, with all the relevant certificates and procedures
I decided to leave this to the end since this is where Twilio is being challenged.
The challenge comes in the form of Amazon and Microsoft going towards CPaaS. Both of these vendors are:
Amazon will probably introduce machine learning capabilities such as noise suppression as part of its CPaaS offering soon. They have it available in Amazon Chime, so placing it in the Chime SDK is the next logical step.
Microsoft runs their CPaaS on the same infrastructure that Teams is running on. Twilio touts 3B video minutes a year while Microsoft Teams has up to 5B meeting minutes a day. I am sure that it accumulates to a considerably larger number than 3B video minutes a year.
Both Amazon and Microsoft have ways to go in stabilizing their APIs and attracting developers and attention to it. They might not be highly interested in this CPaaS business as much as Twilio is, so would probably never reach the same level of maturity and breadth of features and flexibility of Twilio. But they will surely win market share. Market share that could have easily been Twilio’s.
What is also very interesting to note is that while Amazon and Microsoft made a point of not mentioning WebRTC in the front of their CPaaS platforms (both of which are video first and use WebRTC), Twilio decided to bring WebRTC to the front with their new offering of Twilio Video WebRTC Go. I wonder which works better for enterprise sales.
Anyway, with 75% of contact centers still on premise, the enterprise market as a whole is still only starting its path towards digital transformation and with the new phrase I just adopted of “there is no finish line”, there is definitely room for growth for Twilio and its many competitors.
Interesting times ahead of our industry.
The post Twilio Signal 2020. I expected more from the leading CPaaS vendor appeared first on BlogGeek.me.
Amazon Chime SDK and Azure Communication Services mark the entrance of the cloud giants to the CPaaS space, and they are doing it from a WebRTC API angle.
Ever since Twilio became popular, a question was raised over and over again:
When will one of the large IaaS players (Amazon, Microsoft or Google) acquire them or start competing with them directly?
There was no good answer. At least not until 2020, where 3 things happened:
This. Changes. Everything.
(it doesn’t. It changes only some things, but bear with me)
I already discussed how the pandemic changes priorities for CPaaS vendors. This new development is going to make things more of a mess.Why now?
Amazon Chime SDK was already announced and launched close to the end of 2019. They already have customers and success stories under their belt. Why am I just now getting to look at how IaaS vendors are changing the market?
Probably a bit because I am doing the update to my WebRTC API platforms report this month. But also because of Microsoft’s announcement of their Azure Communication Services.Amazon Chime SDK
Amazon started the work to video communications by the introduction of Chime a few years back. Chime is an enterprise communication service (in the UCaaS space), which is akin to Zoom, Google Meet and Microsoft Teams. It enables companies to communicate internally and externally via video and voice with a better set of collaboration tools than just phone calls.
For some time now Amazon Chime was also offered as a whitelabel solution that vendors could “make their own” and integrate it with their service. But it doesn’t allow for much flexibility in terms of the workflow, business logic and user authentication. This has led Amazon to introduce the Amazon Chime SDK.
The Chime SDK is one rung lower in the stack. It enables a developer access to the logical building blocks of communications, offering a pure communication API that can be used to connect to any other service. A direct competitor to the other CPaaS vendors offering video capabilities.
What Chime SDK did to really disrupt the market was lower the price point per minute. It comes at a rate of $0.0017 per user per minute. Twilio answered with its own price drop in September 2020:A 60% reduction in Twilio Programmable Video price points
The new rates are still above the Amazon Chime SDK price points, but they are 40% their previous price points.
It should be noted that peer-to-peer calling available in Twilio Programmable Video is at $0.0015, lower than the Amazon price, but of a slightly different service and feature set.
What Amazon is “selling” here? The AWS story. From the main Chime SDK page:
AWS Lambda is already there. Connectivity to other AWS services are also part of the bigger spiel.Azure Communication Services (AKA ACS)
Microsoft just announced Azure Communication Services in a public preview. This is a full CPaaS offering that includes Video, Chat, SMS and Telephony calling. The interesting tidbits alluded to in the announcement:
Watch that video above. There’s a visual explanation of remote visual assistance. I’d never think of explaining embedded video communications or programmable video communications this way – because I am in the industry for this long. What Micsoroft is doing here is educating the market in the most basic way possible. Something we were missing in our market without even knowing it. This type of an approach can work well in the enterprise space, which hasn’t adopted such services in droves just yet.
What makes this so interesting is this:
On pricing, Microsoft was a bit more traditional and less bold than Amazon, sticking to the $0.004/minute price point the market seems to have adopted.The new model for Video CPaaS?
Even before Amazon and Microsoft joined this space, there were two objectives you could see in the mid-term and long-term roadmap for video CPaaS vendors:
These map where the new video CPaaS is headed, and the fact that Amazon and Microsoft both come with this “built-in” will accelerate things further.Machine Learning
Everyone’s doing machine learning these days, and it is part of the future of communications and WebRTC.
Amazon Chime SDK will be offering their noise suppression capabilities. Connect to Kinesis and enable access to all their other machine learning services.
Microsoft in their launch already mentioned Azure Cognitive Services as something that plays/will play nice with ACS.
Other CPaaS vendors are figuring out their way in this space as well, but part of their offering is usually how to gain access to the media for… sending it to the cloud for machine learning analysis. That cloud is going to be AWS and Azure more often than not. Being in that cloud to begin with is going to be an advantage for these cloud vendors and their CPaaS offerings.
Also remember that cloud vendors live and breath machine learning already. CPaaS vendors? Less so.Higher abstractions
Everyone in this space is talking about simplicity now.
How can I get developers to do their work in hours versus days. Days versus weeks. Weeks versus… no… weeks is too long already.
While this is unrealistic for a full fledged, polished service, it is something that works well towards an MVP or a first stab at a ready product.
Some do this by offering open source or reference applications on top of their CPaaS APIs. Others by offering this as a set of ready-made and highly configurable widgets.
It doesn’t seem like anyone has cracked the code of what is needed here, but the growing focus shows there’s something missing. Especially if we want developers to need to know less about WebRTC and media routing and more about their application logic.
I think that Amazon and Microsoft joining this market will speed up the efforts in this domain, as companies search for differentiation and quick onboarding.Why telephony is dying and communication is growing
Both Amazon and Microsoft are leading here with video, adding chat and telephony later. Later can be immediately after the initial launch, but it is still later.
In the past it made sense to do the opposite. Lead with PSTN and SMS as money makers, and add WebRTC voice and video, waiting for them to grow in adoption.
Taking the opposite approach shows where the future of consumption is.Winners
Who are the winners when CPaaS is done by the cloud vendors?Users
If cloud vendors are joining this game, it means there’s enough $$$ in this market to make it interesting, which means more users are consuming such services.
The market education that these cloud vendors are capable of doing and their reach is higher than the other CPaaS vendors, excluding maybe Twilio. This will end up with more enterprises and businesses offering such services and end users using them.Tier 1 cloud vendors
Amazon and Microsoft. Their timing couldn’t have been better.
If I haven’t known that Bill Gates is causing the pandemic so he can chip us all when his vaccine comes to market and causes all birds to fall from the sky due to 5G, I’d might end up saying that Jeff Bezos is to blame because he wanted the Chime SDK to grow in market share.
In all seriousness though, this gets both Amazon and Microsoft in front of the developers that use them for additional types of services that these developers are going to consume.Smaller cloud vendors
Digital Ocean and Oracle.
Why are they winners? I am not sure how Twilio can continue running Programmable Video on top of AWS and compete with AWS Chime SDK on price and geographic spread.
Same for the other CPaaS vendors who might be using AWS or Azure. They will be thinking hard if they want to keep their media stacks on these platforms or move them elsewhere. They can move them to Google Cloud, but Google just might introduce the same capabilities and become a competitor. Next in line will be Digital Ocean and Oracle, both cloud vendors that are carrying real time media traffic already. If I were a sales person there, I’d pick up the phone today and call the CPaaS vendors one after the other…Developers
A definite win. More choice. In clouds they already use. With a price war coming up.
What’s there to lose?Losers
Who are the losers when CPaaS is done by the cloud vendors?CPaaS vendors
They now have more competition. And not from smaller startups, but rather from the leading cloud vendors.
Cloud vendors already cater to developers, and a larger audience of developers.
Things are going to get interesting for these vendors, as they need to rethink differentiation, their own infrastructure and their pricing.Twilio
Twilio is the leading CPaaS vendor today.
They are using AWS. Everywhere.
This is definitely hurting them and will hurt them more moving forward.
Out of all the threats to Twilio, having cloud vendors competing head to head with them was the biggest one, and it is now happening.
It made sense for someone like Amazon to acquire them and use them as the communication stack for AWS. now it won’t happen.
Maybe Google will acquire them, though this seems far fetched to me.Google
3 leading cloud vendors.
Google is left behind in its communication APIs for developers, which is sad, considering they are the main driving force behind WebRTC.
I wonder if and when will Google close this gap.Developers
This will definitely rattle the existing vendors. Some of them might not make it through. So choice will again get a wee bit limited as this plays out.
While cloud vendors are great, their support isn’t the best. They tend to offer support to the smaller developers and companies through third parties and not directly, so there’s going to be less of that available. And that for a domain that is still very complex in its nature.
Developers both win and lose from this development.Updating my WebRTC API report
There’s a lot of change in the CPaaS domain. I mostly look at these vendors from a WebRTC prism, but not only.
This past month I’ve been working on updating my Choosing a WebRTC API platform report. I had a lot of briefings with the various vendors, researched their websites, added vendors, removed vendors. Grueling work.
The updated report will be published during October. It will include ~25 vendors, and touch everything from build vs buy, selection KPIs, vendor listing and pricing.
If you are looking to understand this domain better or need to select one vendor over another for an important project, then this report is for you. From today and until the report gets published, there’s a wee bit over 25% discount using coupon code API2020LAUNCH. Purchasing the report now will give you access to the current report as well as the fresh update once it is available.
The post Cloud giants joining the WebRTC API game. How is that changing the CPaaS landscape? appeared first on BlogGeek.me.
The pandemic is changing everything. CPaaS providers need to change their priorities and focus as well.
It is around this time of the year that I start thinking about where the CPaaS market is headed.
The pandemic is an epochal event. It caught the CPaaS industry somewhat ready, with gaps found in their video offerings. Behind the pandemic, a few other market changes are taking shape, affecting how CPaaS providers need to plan ahead.
I’d like to look at a few of these trends and outline what I see as the basis of CPaaS competition for the future.CPaaS features map CPaaS marketecture and features map
The diagram above shows the CPaaS features map. It is a kind of a marketecture diagram of the various bits and pieces that make up CPaaS.
I’ve layered it from Infrastructure, through Communications Building Blocks and Higher Abstraction to the Simplified Runtime domain. While not all CPaaS vendors will fill all building blocks in this map, they all see it in front of them one way or another.
Here are a few things to note:
If I had to map priorities for 2021, I’d probably create this heatmap:CPaaS areas of investment in 2020-2021 The pandemic and CPaaS vendors
In many ways, the pandemic is accelerating the need for CPaaS providers. The world switched en masse from one of physical interactions to a virtual one. This, in turn, exposed a few aspects in the CPaaS market.Digital transformation fast forward
The image above circulated on Twitter some time in March-April this year. It is spot on.
Digital transformation is here and it is here to stay. It came about a few years faster than expected and to get by, companies are relying more on communications and a lot of it comes today from vendors who use CPaaS or by developing the solutions needed on top of CPaaS platforms.
The thing is, in many cases, the increase is also catching businesses off guard, with call centers and support teams being overwhelmed with incidents. And that at a point in time where everyone is forced to work from home – including the call center agents.
This in turn, increases the requirements around technologies that assist in automation of processes and communication channels. Call deflection and agent assist solutions are taking center stage. This changes a bit how CPaaS vendors need to treat communication APIs, and especially what these APIs need to enable.
Are we looking now for more or less Uber-like solutions of matching a customer to a service provider? Or are we more about getting hold of the interaction’s content in real time and injecting insights into it, with or without a human agent?
I don’t have the answers, but I have a feeling that they are different than they were 9 months ago.CPaaS vendors totally missed video Video growth was unexpected, catching most CPaaS vendors unprepared
Yap. We had CPaaS vendors doing video. A few of them. And they’re just fine. Up until the point that video becomes important for everyone and that totally new use cases pop up in our market on almost a daily basis.
Zoom doesn’t mean a magnifying glass anymore. Nor is it talking about getting a closer look.
During the pandemic?
All of the above? Focus on video communications. None of them have any telephony roots or strong telephony capabilities. No phone numbers or SMS capabilities to speak of.
AWS decided it would be nice to join the frey, so they launched their own Chime SDK. With price points that challenge the existing players.
Twilio decided this month to lower their video price points. Cutting them down by some 60%.
8×8’s Jitsi is coming up with its own managed video API service, pricing it around MAU as opposed to the more common per minute pricing.
There’s a minor price war coming up around video APIs. It will be interesting to see how this plays out.Lack of WFH tooling in CPaaS
WFH = Work From HomeWorking from home isn’t just working from a different location
Welp… we’ve built all these nice communication services, but we’ve designed them mostly to work for the office.
On premise call centers moved to the cloud by adopting CPaaS, which is great, but the workforce itself still came to the office. All calls and communications took place from a controlled and managed environment.
The pandemic has forced call centers of tens of thousands of agents to stop coming to the office while continuing to work. From home. How do call center managers know anything about the environment of the home employee? How can he make sense of the quality of experience his agents and his customers are getting?
From the interest we see at testRTC in our qualityRTC service, there’s a real gap there.
Call this self promotion, but it is one of many areas where CPaaS vendors need to improve in order to offer a suitable WFH solution. Giving APIs is nice. Giving backend network insights and quality related dashboards is nice. Giving pre-call tests capabilities is nice. But I am not sure it is enough anymore.
Other aspects of WFH that aren’t catered for by CPaaS vendors? The need for noise suppression and background blurring/removal – to fit into the current work environments of call center agents and other workers.The pandemic will pass, but digital transformation won’t Are we really in a new normal?
It was supposed to be a quick 2 months thing. Maybe 6. A year tops.
Then came Google and Facebook (not governments, because they can’t seem to be so realistic and pessimistic with their citizens), and simply let anyone work from home at least until July 2021. At least.
Fujitsu? Decided to cut office space by 50% in 3 years as the new normal.
LivePerson, an Israeli company with 1,300 employees decided to give up on its offices altogether and go 100% WFH. This saves money and apparently most employees prefer it while management doesn’t see enough of a degradation in production output.
This obviously isn’t the case everywhere. In a recent interview with the The Wall Street Journal, Reed Hastings, CEO of Netflix had this to say about remote work:
“I don’t see any positives. Not being able to get together in person, particularly internationally, is a pure negative. I’ve been super impressed at people’s sacrifices.”
To some degree, he is correct. It greatly depends on the type of industry and company.
Dean Bubley says it best about business events:
In-person business events will rise again, although I’m less certain about office work.[…]
The #NewNormal will not be 100% remote. Once a vaccine is available, I hope that it isn’t even 50% #WFH.
My wife is a Pilates and Salsa dance teacher. She needs to work remotely now from time to time, with Zoom and recorded lessons. Her students? They’re fine with it, but whenever they can come over or do a face-to-face-in-the-flesh lesson – they’d take the opportunity.
This means that whatever it is CPaaS vendors are seeing as requirements may well stay and stick with them for the long run. What we have now isn’t a new normal, but there’s no going back to the old normal either.3 pillars of CPaaS competition and differentiation in 2021
When I had to decide what are the main areas of investment for CPaaS when it comes to differentiation and competition towards 2021, I came to these 3 domains: machine learning, video and diagnostics.
There are two reasons why I chose these domains:
Noise suppression. Background replacement. Super resolution. Bandwidth estimation. Packet loss concealment. …
All these are algorithms in the media processing domain affecting the user experience in communications. Like everything else they are now shifting towards using a lot more machine learning than in the past.
The current forerunner in importance and mindshare is noise suppression, with a lot of partnerships and M&A activities around it.
When it comes to machine learning in media quality, what are CPaaS vendors doing today?
Almost nothing at all.
The rest? Not doing much about machine learning, researching or doing bots.
This cannot last.
We’ve already seen how WebRTC is being unbundled for the purpose of differentiation. That differentiation will come in the form of optimizations, mostly done by use of machine learning.
What will vendors do? Especially when we see the leading UCaaS vendors actively investing in machine learning media processing capabilities? This sets the bar to what a communication service needs to look like, and without such capabilities, why should I as a developer use that CPaaS vendor?2# – Video, Video, Video Tony Robbins going virtual. Is this a CPaaS implementation???
Did I already say we’re in the year of the video?
A billion have been indoctrinated over a period of 1 month this year on how to use Zoom. don’t nitpick me on the exact number please. My mother now users Zoom in her daily life of a variety of activities, including a book reading club she joined
Many CPaaS vendors had video capabilities but they usually amounted to 1:1 interactions or small group sizes. There isn’t a day going by where I don’t get a new requirement from someone that CPaaS providers can’t cater for today. Many of these are in the domain of broadcasts and large groups (100 or more participants). Using CPaaS for them today feels like hacking at best. Impossibly challenging at most.
There are many areas where CPaaS providers are lacking when it comes to video. Here are the few that immediately come to mind:
The investment in video communications in all its facets will be important to stay competitive in this space.#3 – Diagnostics and analytics
It is great that you can communicate, but what happens when things go haywire?
In my recent round of updates I am doing for my Choosing a WebRTC API Platform report, many of the vendors made sure I know they have a dashboard for quality and network monitoring. Different vendors give it different names, but they all understood that unlike telephony, there’s a need for insights here, especially since networks are unmanaged.
It isn’t about me as a client understanding if the CPaaS vendor is doing a good job, but rather about me understanding my users’ networks and experience. Current dashboard solutions will need to evolve further to give the insights their customers are looking for.Didn’t you miss anything?
In my future of CPaaS article from last year I mentioned a few additional trends. Some of them have been reiterated here, though from a different angle and with a different narrative that fits better with the changing times.
There were three topics that weren’t mentioned here yet, and I want to give them a bit of room and explain where I see them in 2021 with CPaaS.nocode / low code
Still a thing. Serverless, Flow, Zapier integration, drag and drop tools. All there. All needed.
For the most part, CPaaS vendors seem to be content with the current state of affairs and the current tools they have. Investment in this domain in 2020 didn’t yield anything vastly different, new or interesting.
The domain of nocode is still relevant and interesting. For now, it seems to be mostly limited to the telephony (and voice) aspects of CPaaS.CCaaS and UCaaS
The lines are blurring elsewhere as well. Areas of IoT (below), messaging and notifications, live streaming – are all suitable adjacencies for expansion of CPaaS vendors.
The largest areas though are CCaaS and UCaaS: contact centers and unified communications
Acronyms will be tricky here. So bear with me.
In another world, just next by, other SaaS solutions are blurring their lines. Gist (the chat widget I am using on my WebRTC course site) announced to its customers that it is releasing a full fledged CRM. From conversations to CRM.
CRMs in turn, can use CPaaS vendors directly to build up their own CCaaS offering. With the higher level abstractions geared towards customer engagement, CPaaS vendors now offer a simple route for CRMs in this direction.
This will continue, though I don’t see it as direct competition or real differentiation within the CPaaS domain itself.IoT
Twilio seems to be the only CPaaS vendor investing in the Internet of Things. It acquired Electric Imp earlier this year. The acquisition wasn’t made with much fanfare, as this isn’t the main focus of Twilio and the current market is interested less in IoT than it is in video calls.
Is IoT part of CPaaS? Time will tell.
I believe that it is, but for now, only Twilio seems to be investing in that domain where none of its other immediate CPaaS competitors have the appetite for it. This will not change in the next couple of years as focus for CPaaS is elsewhere at the moment.Updating my WebRTC API report
There’s a lot of change in the CPaaS domain. I mostly look at these vendors from a WebRTC prism, but not only.
This past month I’ve been working on updating my Choosing a WebRTC API platform report. I had a lot of briefings with the various vendors, researched their websites, added vendors, removed vendors. Grueling work.
The updated report will be published during October. It will include ~25 vendors, and touch everything from build vs buy, selection KPIs, vendor listing and pricing.
If you are looking to understand this domain better or need to select one vendor over another for an important project, then this report is for you. From today and until the report gets published, there’s a wee bit over 25% discount using coupon code API2020LAUNCH. Purchasing the report now will give you access to the current report as well as the fresh update once it is available.
The post What should CPaaS providers do today to prepare for the “post pandemic”? appeared first on BlogGeek.me.
Communication vendors are waking up to the need to invest in ML/AI in media processing. The challenge will be to get ML in WebRTC.
Two years ago, I published along with Chad Hart a report called AI in RTC. In it, we’ve reviewed the various areas where machine learning is relevant when it comes to real time communications. We’ve interviewed vendors to understand what they’re doing and looked at the available research.
We mapped 4 areas:
That last area was tricky. Almost everyone was using rule engines and heuristics at the time for all of their media processing algorithms and only a few made attempts to use machine learning.
My argument was this:At some point, applying more heuristics to media processing algorithms loses its appeal
There’s so much we can do with rule engines and heuristics. Over time, machine learning will catch up and be better. We are now at that inflection point. Partially because of the technology advances, but a lot because of the pandemic.ML in media processing is challenging
When looking at machine learning in media processing, there’s one word that comes to mind: challenging
Machine learning is challenging.
Media processing is challenging.
These are two separate and far apart disciplines that need to be handled.
The data you look at is analog in its nature, and there’s often little to no labeled data sets to work with.
A few of the things you need to figure out here?
This isn’t just another checkmark to place in your roadmap’s feature list. There’s a lot of planning, management effort and research that needs to go into it. A lot more than in most other features you’ve got lined up.The noise suppression gold rush
If I had to pick areas where machine learning is finding a home in communications, it will be two main areas:
Both topics were always there, but took centerstage during the pandemic. People started working from weird places (like home with kids) and you now can’t blame them. One of the best games I play in workshops now? Checking who’s got the most interesting room behind him…
Video background is about stopping me from playing. Noise suppression is about you not hearing the lawn mower buzzing 16 floors below me, or the all-too-active neighbor above me who likes to home renovate whenever I am on a call – with a power drill.How I think my neighbor looks like whenever I am on a conference call
This need has led to a few quick wins all around. The interesting 3 taking place in the domain of WebRTC (or near enough) are probably the stories about Google Meet, Discord/Krisp and Cisco/BabbleLabs.Google Meet Google Meet built its own noise suppression technology
In June, Serge Lachapelle, G Suite Director of Product Management was “called to the flag” and was asked to do a quick interview for The Verge on Google Meet’s noise suppression. Serge was once the product manager for WebRTC at Google and moved on to Google Meet a few years back.
You can watch the short interview here:
The gist of it?
As I stated earlier, Google isn’t taking any prisoners here and contributing this back to the community freely as part of WebRTC. They are making sure to differentiate by making sure their machine learning chops are implemented outside of the open source WebRTC library. This is exactly what I’d do in their place.Discord Discord “bought” its way to noise suppression by partnering with Krisp
Krisp is one of the few vendors tackling machine learning in media processing and doing that as a product/service and not a feature. They’ve been at it for a couple of years now, and things seems to be going in their favor this year.
Krisp managed to do a few things:
The Discord story was first published in April on Discord’s blog. Noise suppression was added in beta to the Discord desktop app. Was that done using the browser technology used in Discord’s Electron app or by the native implementation that Krisp has is an open question, but not the most relevant one.
Three months later, in July, Discord got noise suppression into iOS and Android. This was also done using Krisp and with a spanking short video explainer:Ongoing success
Here are my thoughts here:
As we continue to improve voice chat, Krisp is an integral part of making Discord your place to talk. No matter how stressful the world around us may be, Krisp is here to help every one of our 100 million monthly active users feel more connected to our far-away friends.
My read of it? Krisp might be acquired and gobbled up by Discord to make sure this technology stays off the hands of others – if that hasn’t happened already – just look at this page – https://krisp.ai/discord/ (and then compare it to their homepage).Cisco Cisco gobbled up BabbleLabs to own noise suppression technology
In the case of Cisco, the traditional approach of reducing risk by acquiring the technology was selected – acquihiring.
Last week, Cisco issued a press release of their intent to acquire BabbleLabs.
BabbleLabs was in the same space as Krisp. A company offering machine learning-based algorithms to process voice. The main algorithm there today as we’ve seen is noise suppression. This is what Cisco were looking for and now they will have it inhouse and directly integrated into WebEx.
Cisco devices not to self-develop. They also decided to own the technology. The reasons?
Will BabbleLabs stay open? No.
In his recent post about the acquisition, Chris Rowen, CEO of BabbleLabs, explains what lead to the acquisition and paints a colorful future. The only thing missing in that post is what about existing customers. The answer is going to be a simple one: They will be supported until the next renewal date, when they will simply be let go.
A win to Krisp. If it isn’t in the process of being acquired itself already.Who’s next?
This definitely isn’t the end of it. We will see more vendors taking notice to this one and adding noise suppression. This will happen either through self-development or through the licensing of third party solutions such as Krisp.
The challenge with these third party solutions is that they feel more like a feature than a product or a full fledged service. On one hand, everyone needs them now. On the other hand, they need to be embedded deep in the technology stack of the vendors using them. The end result is relatively small companies with a low ceiling to their potential growth (=not billion dollar companies). This puts a strain on such companies, especially if they are VC backed.
On the other hand, everyone needs noise suppression now. Where do they go to buy it? How do they build it?Noise suppression is just the beginning
Noise suppression is just the beginning here. In the workshop I did last month on WebRTC innovation and differentiation, I’ve taken the time to focus on this. How machine learning is now finding a place in bringing differentiation to the actual communication. Noise suppression was one of the topics discussed, with many others.
There were 3 main areas that we will see growing investment in:
Each of these domains has its own set of headaches and nuances.Server, native or browser? Should you employ ML in WebRTC in the cloud or on the edge?
This is a big question.
If you look at the examples I’ve given for noise suppression:
Going for native or browser means you’re closer to the edge and the user. You can do things faster, more efficiently and with a lower cost to you (you’re practically employing the user’s device to bear the brunt of running the machine learning inference algorithm). That also means you have less resources for other things like the actual video and you’re limited in the size of the model you can use for your algorithm.
Cloud means a central place where you can do training, inference, A/B testing, etc. It is probably easier to maintain and operate in the longer run, but it will add some delay to the media and will definitely cost you to run at scale.
Each company will choose differently here, and you may see a company choosing for one algorithm to run it in the cloud and for another to run on the edge.Are you planning for this ML/AI future?
Machine learning and artificial intelligence is in our future. Both in the communication space and elsewhere. It is finally coming also to media processing directly. In a few years, it will be a common requirement from services.
Are you planning for that in any way?
Do you know how you’re going to get there?
Will you be relying on third parties or on your own inhouse technology for it?
There are no open source solutions at the moment for any of it. At least not in a way that can be productized in a short timeframe.
If you need assistance with answering these questions, then check my workshop. It is recorded and available online and it is more relevant than ever.
Back in April 2020 a Citizenlab reported on Zoom’s rather weak encryption and stated that Zoom uses the SILK codec for audio. Sadly, the article did not contain the raw data to validate that and let me look at it further. Thankfully Natalie Silvanovich from Googles Project Zero helped me out using the Frida tracing […]